The Senior Communications Officer will be responsible for TGEU’s external communications which includes the development and implementation of TGEU’s communication strategy as well as the coordination of TGEU’s media work, newsletter, websites, social media, campaigns, and publications.
The Senior Communications Officer needs to be familiar with social justice struggles of other groups (i.e. not just trans rights) and be able to create communication strategies which centre the voices of the most marginalised communities within the trans community in Europe and Central Asia.
Key responsibilities are:
- Develop and implement TGEU’s Communications Strategy to meet TGEU’s goals and increase awareness of trans people and issues in Europe & Central Asia;
- Ensure messaging and visual consistency throughout TGEU’s communications and reports;
- Write press releases and draft effective messages to the media to generate positive coverage of TGEU and trans rights as requested;
- Build and maintain a network of journalists and media professionals, including those active in press, broadcast media, internet and social media, focused on trans and intersectional issues in Europe and Central Asia;
- Manage and expand TGEU’s presence in the media, respond to press requests, and ensure appropriate staff address enquiries in a timely manner;
- Work with TGEU staff to plan and promote key publications, interventions, and events;
- Support, plan, or coordinate awareness campaigns around key issues and dates of importance, such as the Trans Day of Remembrance, Trans Day of Visibility, IDAHOT, etc;
- Oversee the development of newsletters, semi-annual activity reports, and Activity Reports;
- Improve TGEU’s accessibility efforts by preparing publications for text-to-speech readers, coordinating captioning for videos, and ensuring images have proper alt-descriptions;
- Manage TGEU’s website and subdomains, as well as recommend and lead the implementation of improvements to make them more accessible for those with disabilities and non-English speakers;
- Assess the reach and impact of TGEU’s communications efforts among members and partners, reviewing monthly online analytics to recommend and implement improvements;
- Organise trainings for staff on issues such as strategic communications, engagement with the press, giving interviews, and public speaking;
- Manage Communications Officers, Interns, writers, editors, proof-readers, translators, designers, illustrators, web developers, video producers, etc;
- Contribute to internal and external reporting;
- Other tasks, as resulting from organisational processes.