Our visual guidelines are designed to give TGEU a clear identity and to be flexible enough to cover different channels of communication. If you have any queries about our visual identity, its elements, or how to use them, please contact us at firstname.lastname@example.org.
The logo & its usage
The TGEU logo combines the logotype and the graphical element. These elements should never be changed. Position, size, and colour, along with the spatial and proportional relationships of the TGEU logo elements, are predetermined and should not be altered.
Used consistently, they will reinforce public awareness of the organisation. The logo is presented through the use of colours as well as shape and typography. The colours are a fresh orange combined with a powerful grey.
TGEU logo requires separation from the other elements around it. The space required on all sides is roughly equivalent to half the height of the graphical element. It never should be less than that. The logo must always fit into the clearspace area and cannot be intervened by other graphical elements which could hinder legibility. This exclusion area is shown below.
Colour variations & sizes
The logo reproduced must follow the convention of using a light colour type on a dark background or a dark colour type on a light background. The logotype and the symbol must be clearly distinguishable from the background colour.
MINIMUM SIZE OF THE LOGO
There are no predetermined sizes for the logo. Scale and proportion should be determined by the available space, function, and visibility. In print, the minimum size is 23 mm of width.
Correct & incorrect use
The logo cannot be changed! Although creativity is appreciated, please do not alter the logo in anyway. Please avoid adding text, elements, or non-approved colours. This list is not exhaustive and contains only examples.
Logo colour palette
The following palette has been selected for use in TGEU communications. Lighter tints of the colours are also allowed. Our primary colour is orange, reflecting the strength and endurance of the organisation. A comprehensive colour palette has been developed to provide flexibility while creating a recognisable appearance across all communications.
Secondary colour palette
The palette allows the addition of secondary colours to enrich TGEU visual identity as a whole. Lighter tints of these colours are also allowed. These colours are complementary to our official colours (orange and grey), and should be used in moderation.
Use of colours
CMYK – used primarily to produce print applications with images.
e.g. brochure, flyer, poster, etc.
RGB/HEX – used for all screen based applications.
e.g. websites, banners, infographics, apps, etc.
Pantone – used for print with only a few colours and no images.
e.g. business card, envelope, etc.
PRIMARY TYPEFACE: LATO
SECONDARY TYPEFACE: MERRIWEATHER